Sending a vague (and all-too-common) “Can I pick your brain?” message isn’t going to be helpful. If you’re direct and specific as to what you’re asking and why you’re asking them, you will have created the perfect environment for a confident and thoughtful response.” “Assume that the person you’re reaching out to is busy and wants to give you the best advice possible. ![]() “Clarity is key when you’re performing cold outreach,” Cynthia Johnson, author of Platform: The Art and Science of Personal Branding, told me. Think deeply about the kind of guidance you want and then identify the most relevant person to approach. People aren’t employment oracles just waiting for your message soliciting their sage advice. If you are seeking advice on a career path or job change I recently reached out to experts, entrepreneurs, and authors who specialize in this area - from within my network and a few I wasn’t connected to - in order to learn more about formulating messages that:ī) Will resonate with recipients at any level But you can cut through the noise by employing research-backed approaches such as Cialdini’s principles of persuasion and by borrowing proven practices from both regular folks and industry leaders. No, there isn’t a simple playbook or shortcut. ![]() Now that you’ve identified what mistakes you’re making, let’s look at how you can overcome these and flip the odds in your favor. You’re not being persuasive enough: If you haven’t been able to convince the other person why you really want to connect with them, chances are they won’t respond.Still, many continue to approach total strangers in ways they’d never dare in person. You’re using an awkward tone: Sometimes even the best messages will be met with silence or ghosting.As entrepreneur Larry Kim has said: “What are the 11 most boring words in the English language? “ I’d like to add you to my professional network on LinkedIn.” Generic, non-personalized messages have a low probability of success. Your messages are weak: Being specific and sensitive is especially important in 2020, a year of upheaval and loss on many levels. ![]() No one will respond to “It would be good to connect with you,” unless they know what’s in it for them.
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